7 Secrets for Making the Most of Media Attention
It’s what you do after you’ve been in the spotlight that really matters.
It can be electrifying for a small business to be spotlighted by a national media outlet, whether it’s an appearance on “Shark Tank” or an interview in The New York Times. Suddenly, vast numbers of people all across the country know who you are.
But how can you turn that spike in attention into a long-term benefit for your company?
“We always tell our clients that getting the media coverage is only a part of the equation